iPhone 18 Pro Rumored to Add "Deep Red" Colorway

According to recent leaks, the iPhone 18 Pro is set to debut a brand-new "Deep Red" color option, though the highly anticipated iPhone Fold will likely skip this vibrant hue.

Historically, Apple has reserved bright, vivid colors for the base iPhone models while keeping the Pro lineup in more muted, "professional" tones. However, Bloomberg reports that the iPhone 18 Pro series will embrace a more vibrant palette than ever before, largely driven by the massive success of last year's orange variant.

The "Orange" Effect

The current "Cosmic Orange" has proven to be an incredible hit, particularly in the Chinese market. Because orange and red are adjacent on the color wheel, there is speculation that Apple might actually keep both options in the lineup to capitalize on this trend.

Key Color Details:

• iPhone 18 Pro & Pro Max: Currently testing a Deep Red finish (rumored to be a rich, burgundy-like tone). Despite the bold new color, the overall industrial design is expected to remain largely unchanged from the previous generation.
• iPhone Fold: Apple is reportedly sticking to a more "classic" and premium look for its first foldable. It is expected to launch in two primary options: Black/Dark Gray and White/Light Silver.

The decision to move toward bolder colors for the Pro line marks a significant shift in Apple's design philosophy, likely aimed at boosting upgrade rates in markets where the "status symbol" aspect of a new color is a strong selling point.

Which color are you most excited to see in person? That concludes today's update. Feel free to leave a comment and join the discussion!